Wati Review (2026)
WhatsApp Business API platform for sales and support teams. Best for: SMBs that live on WhatsApp: shared team inbox, broadcast campaigns and no-code chatbots on the official API.
4.2/5
Verdict: SMBs that live on WhatsApp: shared team inbox, broadcast campaigns and no-code chatbots on the official API
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Ratings
| Criterion | Score |
|---|---|
| Ease Of Use | 4.4/5 |
| Value | 4.2/5 |
| Features | 4.1/5 |
| Support | 4.0/5 |
Wati pricing
Starting at $58/mo (per month, 3 users and 500 active contacts (Growth R$299, billed annually; approximate USD)). 7-day trial. Prices verified 2026-08-25. Pricing source
| Plan | Price | Notes |
|---|---|---|
| Growth | $58/mo | R$299/month billed annually; 3 users, 500 monthly active contacts and 2,500 automation triggers |
| Pro | $116/mo | R$599/month billed annually; 5 users, 1,000 monthly active contacts and 10,000 automation triggers |
| Business | $281/mo | R$1,449/month billed annually; 10 users, 2,500 monthly active contacts and priority support |
Key features
- Official WhatsApp Business API (Meta tech partner)
- Shared team inbox with assignment rules
- Broadcast and drip campaigns to opted-in lists
- No-code chatbot flow builder
- Catalog, payments and CTWA (click-to-WhatsApp ads) support
- Integrations: Shopify, HubSpot, Zoho, Google Sheets, Zapier
AI features
- KnowBot (AI answers from your docs)
- AI reply suggestions
- Chat summarization
Pros
- Fast onboarding to official API - green tick assistance
- Broadcasts and chatbot in the entry plan
- Strong Shopify/e-commerce playbooks
- Large template gallery for campaigns
Cons
- Meta conversation fees billed on top of subscription
- Entry plan chatbot is basic - flow builder needs Pro
- Per-user pricing beyond included seats adds up
- Reporting lighter than enterprise rivals
Price history
| Date | Event | Entry price |
|---|---|---|
| 2026-08-25 | Change ($49 → $58) | $58/mo |
| 2026-07-01 | Baseline | $49/mo |