Make Review (2026)
Visual automation canvas for complex workflows. Best for: Power users who want complex, branching automations at a fraction of Zapier's cost.
Verdict: Power users who want complex, branching automations at a fraction of Zapier's cost
Try Make free →We may earn a commission if you buy through links on this page, at no extra cost to you. Our verdicts are based on the data shown.
Ratings
| Criterion | Score |
|---|---|
| Ease Of Use | 3.7/5 |
| Value | 4.8/5 |
| Features | 4.6/5 |
| Support | 3.8/5 |
Make pricing
Starting at $9/mo (per month, 10,000 operations, billed annually). Free plan available. Prices verified 2026-06-12. Pricing source
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 1,000 operations/month |
| Core | $9/mo | 10,000 ops, unlimited active scenarios |
| Pro | $16/mo | Priority execution, custom variables, full-text logs |
Key features
- Visual drag-and-drop scenario canvas
- Routers, filters, iterators, aggregators
- 2,000+ app integrations
- HTTP module connects any API
- Error handling with rollback
- Detailed execution logs
AI features
- AI scenario builder
- AI agents
- AI mapping suggestions
Pros
- Roughly 5-10x cheaper than Zapier per operation
- Visual canvas shows entire flow at a glance
- Real programming primitives (loops, arrays)
- Generous free plan for testing
Cons
- Steeper learning curve than Zapier
- Fewer app integrations (2,000 vs 8,000)
- Operations counting takes getting used to
- Support response can be slow on lower tiers
Our take
Make (formerly Integromat) is the power-per-dollar choice in workflow automation. Where Zapier optimizes for "anyone can build a Zap in five minutes," Make optimizes for scenarios: loops, routers, error branches, and data transforms in one visual flow.
For teams past the hobby stage — 10,000+ operations per month, multiple branches, API-heavy workflows — Make's per-operation pricing usually undercuts Zapier by a wide margin. The automation cost calculator is the fastest way to see whether your volume crosses that threshold.
The cost is cognitive: new builders need time to think in modules and filters. Debugging a broken scenario takes more skill than fixing a two-step Zap. The integration catalog is large (2,000+) but not as exhaustive as Zapier's for obscure SaaS apps.
Our take: Make rewards teams with at least one person comfortable mapping processes. Non-technical founders who change automations weekly should default to Zapier until volume alone justifies the learning curve — then migrate the heavy scenarios first, not everything at once.
Price history
| Date | Event | Entry price |
|---|---|---|
| 2026-06-12 | Baseline | $9/mo |