Mailchimp Review (2026)
The household name in email marketing. Best for: Beginners who want the most familiar brand and a quick start.
3.9/5
Verdict: Beginners who want the most familiar brand and a quick start
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Ratings
| Criterion | Score |
|---|---|
| Ease Of Use | 4.6/5 |
| Value | 3.4/5 |
| Features | 3.9/5 |
| Support | 3.6/5 |
Mailchimp pricing
Starting at $11/mo (per month, 500 contacts; regular Essentials price rounded from $10.56). Free plan available. Prices verified 2026-08-25. Pricing source
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 500 sends/month or 250/day, Mailchimp branding |
| Essentials | $11/mo | $10.56 regular; $5.28 introductory price for the first 12 months on the offer shown |
| Standard | $16/mo | $16.31 regular; $8.15 introductory price for the first 12 months on the offer shown |
Key features
- Email campaigns and templates
- Customer journey automation
- Basic website and landing page builder
- Audience segmentation
- Reporting and benchmarks
- 300+ integrations
AI features
- AI content generator
- Creative assistant
- Predicted demographics
- Send-time optimization
Pros
- Easiest onboarding in the category
- Huge template and integration ecosystem
- Strong brand trust with clients
- Good free entry point
Cons
- Charges for unsubscribed and non-subscribed contacts
- Automation weaker than ActiveCampaign at same price
- Price rises sharply with list growth
- Support limited on lower tiers
Price history
| Date | Event | Entry price |
|---|---|---|
| 2026-08-25 | Change ($13 → $11) | $11/mo |
| 2026-06-12 | Baseline | $13/mo |