Brevo Review (2026)
Pay for emails sent, not contacts stored. Best for: Businesses with big contact lists that send few emails - pricing by volume, not list size.
Verdict: Businesses with big contact lists that send few emails - pricing by volume, not list size
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Ratings
| Criterion | Score |
|---|---|
| Ease Of Use | 4.3/5 |
| Value | 4.6/5 |
| Features | 4.2/5 |
| Support | 3.9/5 |
Brevo pricing
Starting at $9/mo (per month, 5,000 emails (unlimited contacts)). Free plan available. Prices verified 2026-06-12. Pricing source
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 300 emails/day, unlimited contacts |
| Starter | $9/mo | 5,000 emails/month, no daily limit |
| Business | $18/mo | Adds automation, A/B testing, send-time AI |
Key features
- Volume-based pricing (unlimited contacts on all plans)
- Transactional email API included
- SMS and WhatsApp campaigns
- Free built-in CRM
- Marketing automation workflows
- Live chat widget
AI features
- AI email content generator
- Send-time optimization
- AI subject lines
Pros
- Unlimited contacts on every plan including free
- WhatsApp campaigns native - rare among rivals
- Generous free plan (300 emails/day)
- Transactional API included
Cons
- Daily send cap on free plan
- Automation limited below Business plan
- Email editor less flexible than competitors
- Brand awareness lower since Sendinblue rename
Our take
Brevo (formerly Sendinblue) is the tool we most often recommend when list size and send volume don't match — a pattern common in small businesses that collected leads for years but only email monthly.
The pricing model is the headline: you pay for emails sent, not contacts stored. Unlimited contacts on every tier, including free, changes the math versus Mailchimp-style contact billing. A 15,000-contact list with one campaign per month can cost multiples more on contact-based tools than on Brevo.
The trade-offs are real. The drag-and-drop editor is adequate, not best-in-class. Automation depth sits behind the Business plan. Free tier has a daily send cap that can block a big launch day. Support is fine but not premium.
Where Brevo pulls ahead of pure email tools: built-in CRM, SMS, WhatsApp campaigns, and a transactional API on the same account. For a lean team that wants one vendor instead of Mailchimp + Twilio + a CRM, that consolidation has operational value even when line-item pricing looks similar.
Our take: choose Brevo when your contact list is large relative to how often you send, or when you need multi-channel (email + SMS/WhatsApp) without stacking vendors. Skip it if you send daily to a small list and live inside the campaign editor — Mailchimp or ActiveCampaign may feel smoother. Always run the email cost calculator with your real list size before switching.
Price history
| Date | Event | Entry price |
|---|---|---|
| 2026-06-12 | Baseline | $9/mo |